IMAGE/in awards : We’re part of the judging panel!

The 2018 IMAGE/in Award, presented by ÉquiLibre, recognizes local businesses that value a diverse body and model representation in the world of beauty, fashion, media and advertising. Their campaign invites Quebecois to become actively involved and question standards in order to challenge and change current social norms.

 

 

Last spring, our “Even Better” campaign received two IMAGE/in awards! We received the IMAGE/in 2017 Prize and the Youth’s Choice Award. This advertising initiative “demonstrated our commitment to helping women in all silhouettes feel beautiful and healthy,” said Jackie Tardif, president of Reitmans.

 

This year, we are proud to be part of a jury made up of of seven adolescents and six industry representatives, who have selected five finalists for the awards. The winner of the IMAGE/in 2018 Award will be determined by popular vote. A second prize, the Youth Choice Award, will be awarded by adolescents aged 17 and under. Finally, a third prize will be awarded as the jury’s favourite pick.

 

IMAGE/in 2018 Finalists:

 

• VRAK, for their artcile #BodyPositive: 7 Reasons to Learn to Love your Body as well as for their segment from the show Code F.
• The blog Mamanbooh, for its campaign The 30 Colours of Body Diversity.
• Voir magazine’s blog, Plan B, written by Mickaël Bergeron.
• The clothing brand Mimi & August, for Destroy the Complexes. To Assume, to Love and to Have Fun.
• The brand Mandala Clothing.

 

We invite you to have your voice be heard! You have until April 22 to vote for your favourite finalist at votepourleprix.ca.

 

Be sure to share with your friends!

Together, let’s celebrate our strengths, our differences and our diversity.

Stay tuned! All winners will be announced in May!

 

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Équilibre is a non-profit organization in Quebec whose mission is to prevent and reduce body image and weight-related issues through awareness programs in schools, healthcare networks, workplaces and communities.